What if the best funeral home
doesn't win?
It's probably not fair, but the funeral homes that are growing are the ones investing in smart digital marketing, regardless of the customer experience or quality of services.
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Some use online methods to sell at the lowest price
...and it's turning important healing rituals into a commodity to be shopped.
Some are stuck in legacy methods
....so their website and technology give younger decision-makers the impression that they are out of touch.
Consumers push for transparent pricing
...which isn't satisfied by just putting a long GPL on your website, they actually want more.
When Your Digital Marketing Doesn't Live Up to It's Promise:
You're excited with the promise of a free website or low-cost growth resources.
But what you get actually delivers a blow to your reputation, tells younger decision-makers that you're out of date, and makes using your website hard for everyone.
You're promised a whole library of pre-made online pages
But they make you look exactly like every other funeral home and you stand out even less online.
The old models for marketing still cost the same (or even more)
But they deliver less and less every year even when the traditional media outlets also include some digital ads (you know, newspapers and radio that want to be digital, but really aren't).
Stop your marketing from violating your values.
The good news is that your digital presence can match your story, your brand, and your voice.
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